Cosmo Hairstyling
Cosmo Hairstyling has around 80 salons. An important part of this formula is maintaining a clear, recognisable face. In order to safeguard its image and give direction to the future, a Mission Statement has been drafted. This is an internal statement. The formula features which are based on this statement are recognisable to the clients. They are summarised in the raison d¹être of Cosmo Hairstyling: Attention, Creativity, Clarity and Reliability.
All activities and developments are constantly evaluated on the basis of the Mission Statement and formula features.

Team Kapsalon
Team Kapsalon is a chain of 70 salons in the Netherlands based on a fixed salon formula: constant quality at a very reasonable price. The assistants are continually trained in techniques, customer service and management. Team Kapsalon targets both men and women, young and old.

Hairmaxx
Hairmaxx is a chain of around 55 salons in the Netherlands and can be described as follows: hair styling using the latest techniques, exclusive loyalty programme and premium segment price/quality ratio, in which advice and personal attention are central.

Hairmaxx targets both men and women between the ages of 22 and 55 in the social categories of consumers with above-average incomes and consumers who enjoy a high degree of service and style. Thanks to the success formulas of Cosmo Hairstyling, Team Kapsalon and Hairmaxx, the number of salons is steadily expanding.